Legal Staff

Brand Connector – Strategic Communication Channel of OTIS LAWYERS

General Introduction

The Marketing Department at OTIS LAWYERS is a young, dynamic, and creative team responsible for promoting the brand, building a professional image, and establishing strong connections between the company and both domestic and international clients. With the mission of being the “communication face” of the company, the Marketing Department not only conveys legal values but also highlights the dedication and solid expertise of OTIS’s legal team.

Key Functions and Responsibilities

Brand Communication: Manage OTIS LAWYERS’ brand identity across all media channels (website, social media, press, etc.).

Customer Outreach: Create content, develop digital marketing strategies, and run advertisements to expand the customer base and attract target audiences.

Legal Content Management: Regularly update in-depth articles, SEO content, and legal news on the official website and social platforms.

Initial Client Consultation & Support: Receive and respond to preliminary legal inquiries from new clients via online channels such as fan page, website, Zalo OA, WeChat, etc.

Cross-departmental Collaboration: Support media campaigns for new legal services and deliver legal content in a comprehensible manner to the business community.

Outstanding Strengths

Young Team – Strong Digital Mindset: Team members are skilled in modern communications and marketing, with a deep understanding of tech trends and user behavior.

Professional Content Creation: Able to present legal content clearly and accessibly while maintaining high accuracy – distinguishing OTIS from conventional law firms.

Market Responsiveness: Continuously updated on legal changes and transforms them into timely, practical content, making OTIS LAWYERS a trusted information channel for businesses.

Working Style

The department operates under the motto: “Understand Clients – Convey Value – Build Lasting Connections.” Every campaign and content piece is crafted with both legal knowledge and customer psychology in mind. The blend of legal reasoning and communication skills makes the department a strategic hub for building OTIS LAWYERS’ credibility at home and abroad.

Vision & Direction

Moving forward, the Marketing Department will focus on:

Producing in-depth legal video content targeting platforms like YouTube and TikTok.

Developing personal branding for key lawyers – reinforcing OTIS LAWYERS’ position in the premium legal services market.

Expanding partnerships with media outlets to boost coverage in foreign investment, real estate, and business sectors.